Our Development Principles
We apply a multi-faceted approach to the planning, design and management of spaces in the metaverse that are designed to encourage and feed the community's interests and aspirations with the intention of creating spaces that promote happiness and improve collaboration and interaction.
We think of our team as urban planners in the metaverse, and we approach real estate development as a technical process that incorporates the physical form, economic functions, and social impacts. Urban planning concerns itself with both the development of open land and the activation of existing features, thereby involving goal setting, data collection and analysis, forecasting, design, strategic thinking, and public consultation.
We create value by developing districts and bringing anchor tenants and experiential pop-ups. We build assemblages by acquiring adjacent parcels that allow for more dense developments, a process which unlocks value.